Strategic Plan

To fulfill our mission of providing free care to those who cannot afford to pay, we need to develop a surplus of funds by treating those who can afford to pay for their treatment – in other words, using the model of cross-subsidization.
As we develop this strategic model, we see three groups of patients who will self-select based on their financial ability to pay for the services:
1. The middle-upper socio-economic group, who will pay premium prices and receive premium facilities. This group will, in effect, subsidize much of the treatment of the poor patients.
2. The ‘general patients’ from the middle and middle-lower socio-economic groups who will receive excellent treatment, but who will pay only a moderate amount that will be within their limited budget. Because of the large number of patients in this group, the small margin charged will be able to cover the running costs of the hospital.
3. The poor patients, who live below the poverty line, and who are unable to pay for their services, will be treated free of cost, and will be housed in modest facilities. However, they will receive the most up-to-date treatment with the finest equipment.
It should be stressed that our emphasis is to ensure that all patients are given equally fine treatment, the differentiating factor being the facilities offered.

One can see that this model is dependent on Islamia’s being able to exceed the expectations of those who fall into the ‘Private Patient’ group, while at the same time providing the poor patient with compassionate and respectful care. Such a model requires not only the need to deliver technically superior treatment, but also to have the facilities, equipment and ambiance necessary to make patients of this middle-upper class feel comfortable. In addition, it requires highly trained doctors and a superior management team which are present in the hospital and who will be further developed and the number expanded.